Nowadays chatbots are one of companies’ most powerful marketing tools, so it is important to make good use of them and their features. They are tools that deliver great value to your business and are able to be customised to suit the characteristics of your site. Used in the right way, you can meet the needs of your business more effectively and reach the marketing goals you have set.

These are some of the ways to use a chatbot we recommend in this new post on our blog:

1. Answering frequently asked questions and providing customer service

Although dealing with a bot can give us the impression of being more artificial at first, the truth is that a well-configured bot can play a key role in our user’s experience and in directing them toward the appropriate section.

Frequently asked questions can be incorporated into our bot in a way that avoids wasting our operators’ time answering them. This way, you save time and effort that can be used for questions that require more specific and intuitive responses.

2. Sending personalised content

Using our chatbot as a tool in our company’s content marketing strategy is one of the best techniques we can use aside from sales. Disseminating content this way makes the user experience more pleasant and, even though not focussed directly on sales, can orient the customer and given them new ideas.

With this tactic we add value to our website while increasing the number of visits at the same time.

3. Increasing the connection with your audience

The degree of connection with your target audiences increases considerably thanks to chatbots, and one way to do this is by offering content that matches their interests.

4. Increasing your sales

As we said before, chatbots can play a decisive role in the user’s sales experience and be a great help to customer service. Orienting users is crucial to their finding what they are looking for, and sometimes the chatbot can finalise the sales process itself through our platform.

5. Audience segmentation

In addition to getting to know our audience better, our chatbot can help us segment it in order to establish a firmer basis for our marketing strategy, something that will lead to greater sales in the future.