In a changing, constantly evolving industry like e-commerce it is important to continue technical innovation in order to allow your company to keep up with the fast pace of the sector. For this reason, and keeping in mind that we are near the end of the year, in this new article we present the main trends in the world of e-commerce for 2020.

The consolidation of Voice Commerce

The truth is that customers feel more comfortable when using voice control systems, and leading manufacturers in the technological world are aware of it. In fact, according to recent studies, more than 50% of digital searches next year will be by voice.

This method represents a more direct, more natural and more rapid way for users who are used to using it in messaging services. Generational change will smooth the way for the consolidation of this new way of buying, and new customers will feel more secure about giving their payment information.

Artificial Intelligence and Big Data

New artificial intelligence systems and their ability to learn have managed to create a detailed understanding of your customer profiles, in addition to putting into operation tools that go beyond simple suggestions.

Thanks to advances in Big Data, we will have the opportunity to offer more thorough service to customers who, for example, have started purchasing processes, strengthening the process and the sales through e-mail marketing.

Use of images in searches

Entrance into the age of screens has drawn attention to the fact that consumers feel more certain about their buying criteria when they can see pictures of the product. The use of smartphones and the immediacy of access to information has led customers to prefer, by a large margin, seeing a video or picture of the product before stopping to read the description.

Incipient instant commerce has led large companies in the vanguard like Google and Instagram to incorporate functions that allow users to make buying decisions based exclusively on photos.

Appearance of new payment methods

New methods of payment associated with the new technologies offer great advantages to customers such as increased security, speed and more efficient data processing. This increase in security will be one of the key points for businesses to earn greater trust from their users in 2020.

Once more, the continuing evolution of the use of smartphones will make the payment process using these devices be another of the trends with great impact in the new year.

Use of chatbots

Nobody is surprised that chatbots are currently at the forefront of the technological innovations in e-commerce and this momentum will continue into the coming year. Artificial intelligence systems are providing a virtual environment in which customers can complete their buying experience by interacting with algorithms.

Their availability 24 hours a day and the possibility of offering up-to-date information in real time situates them as one of the main growth trends for 2020.