In the current business and technology climate in which we live, it is important to coordinate our business’s social networks with its other content since that can lead us to increase the traffic to our site considerably. This coordination is able to improve website positioning, and is known as Social SEO.

This new type of SEO comes from the constant renewal the communications world is experiencing in which every day social networks like Facebook, Twitter, Instagram and LinkedIn become more important for brands to be able to connect with their followers and get more leads. For this reason, the content we produce as a company must also be updated and find new ways to reach its audience.

Nurturing our profiles is key to greater connection with and engagement of our brand’s supporters, who in turn will become potential customers. Through our social networks we can use all the audiovisual tools they offer to receive feedback from our followers and in this way know them better with the goal of offering them content that is even closer to what they are looking for.

Some search engines, such as Google, offer more traffic to websites whose content is synchronised with higher quality contents on social networks, something that also boosts our online standing. Social networks offer ways to share content twice as fast and are able to reach a much broader sector of world internet users.

Lastly, it is advisable to highlight a series of tips to keep in mind when implementing our

Social SEO:

– Sharing content: Synchronise the content we create with our social networks with the share buttons that are on different social networks.

– High-quality content: Our content must be high-quality and add value to our users’ experience on the internet.

– Avoiding spam: It is important not to generate low-quality or repetitive content which can not only harm the online standing of our brand, but also runs the risks of being penalised by search engines.